I led design research for Xendit’s multi-account experience, a new parent dashboard that helped enterprise clients manage multiple business accounts in one place. Designed for larger customers operating across entities, business lines, and markets, the work reduced operational fragmentation and gave finance teams a clearer view across the business.
As Xendit’s larger customers scaled, many began operating multiple accounts to support different legal entities, regional operations, and business lines. These multiple accounts can be up to more than 10 to be handle by single entity or even admin. While this structure supported compliance and local operations, it also created operational complexity for teams managing the business at scale.
Current Design Challenges
Manual reconciliation
Finance teams are reconciling activity across multiple accounts, tools, and reporting systems manually, increasing the risk of errors and inefficiency.
Diverse account ownership models
Accounts are managed by different roles (product, accounting/finance, or tech) depending on team dynamics or organisational decisions, with no standardised ownership model.
Fragmented workflows
The lack of a unified system leads to siloed processes across teams, making collaboration and handoffs difficult.
Duplicated work
Without a single source of truth, teams end up repeating the same tasks across different tools and systems.
Limited visibility
There is no centralised view of activity across the organisation, making it hard to track, audit, or report on account activity holistically.
I led research to understand how current larger organisations structured account ownership, financial oversight, and access control across teams.
What emerged was not just a tooling issue, but an organizational one: account administration varied widely between finance, engineering, and operations depending on how each business was structured..
Based on the concept testing, we broke down each experiments we did with the concept and captured all the findings based on user feedback.
Research Findings The majority of customers expressed a preference for both formats, each serving different use cases in their workflow. Design Solution Based on this insight, we redesigned the balance page to include a toggle feature, allowing users to switch between list and graph views according to their immediate needs.
