Wigy Ramadhan

Market Research: Navigating Alternative Market During Covid Crisis

Style Theory is the first fashion-rental platform in Asia with the mission to reduce fashion waste with have established market in 3 countries in the region; Singapore, Indonesia, and Hong Kong.

I joined the company in 2020 when the COVID pandemic just hit, making us have to think about how to navigate the market with this tough situation. My project back then was about finding a new market potential without diminishing our main core values and how strengthening the existing market with what we currently have.