Design Strategy
I have 5+ years of experience working at technology companies, where I've developed design strategy and management expertise across brand, product, service, and system design for both digital and physical interactions.
Most projects began with understanding core issues through in-depth analysis of production flow, business goals, and customer needs. I then built design strategies that effectively shifted business orientation to align with company vision, whether making processes more sustainable by design, creating compelling customer engagement with the brand, or redefining the value proposition of open manufacturing.
Most projects began with understanding core issues through in-depth analysis of production flow, business goals, and customer needs. I then built design strategies that effectively shifted business orientation to align with company vision, whether making processes more sustainable by design, creating compelling customer engagement with the brand, or redefining the value proposition of open manufacturing.
Fiet Cycling - Coffee - Culture: A Bali-based coffee and bike shop